CEO: Built To Win
Last updated: February 9, 2026
By downloading, installing, accessing, or using the CEO ("Built To Win") application ("App"), you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions ("Terms"). If you do not agree to all of these Terms, you must not access or use the App.
These Terms constitute a legally binding agreement between you and CEO. Your continued use of the App following the posting of any changes to these Terms will mean you accept those changes.
CEO is a comprehensive personal life planning, journaling, and productivity application that enables users to:
The App is designed for personal use, self-improvement, and productivity purposes. CEO reserves the right to modify, suspend, or discontinue any aspect of the service at any time.
To use the App, you must:
Anonymous accounts provide limited access and may be subject to data loss. We strongly recommend signing in with a Google account for full functionality and data persistence.
You are solely responsible for all activities that occur under your account, whether or not you authorised such activities. CEO shall not be liable for any loss or damage arising from your failure to maintain the security of your account.
Ownership of User Content:
You retain full ownership of all content you create within the App, including but not limited to journals, goals, habits, entries, notes, to-do items, calendar events, and any other data you input ("User Content").
Licence Grant:
By using the App, you grant CEO a limited, non-exclusive, worldwide, royalty-free licence to store, process, display, and transmit your User Content solely for the purpose of providing, maintaining, and improving the service. This licence terminates when you delete your content or your account.
Content Restrictions:
You agree not to create User Content that:
App Intellectual Property:
The App, including its design, features, branding, logos, user interface, and underlying technology, is protected by copyright, trademark, and other intellectual property laws. You may not:
When you create a shared journal and invite a partner:
CEO is not responsible for disputes between journal partners, content contributed by other users, data loss from a partner leaving, or unauthorised access resulting from shared PIN codes.
Your privacy is of paramount importance to us. Please refer to our Privacy Policy for comprehensive information about how we collect, use, store, and protect your personal data.
Key privacy commitments:
You agree to use the App only for lawful purposes and in accordance with these Terms. You shall not:
The App includes features that allow you to generate and share achievement cards on social media platforms. By using these features:
THE APP IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
CEO does not warrant that:
You acknowledge that you use the App at your own risk. You are responsible for maintaining independent backups of any important data.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL CEO, ITS DEVELOPERS, AFFILIATES, OR SERVICE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE APP.
This limitation applies to, but is not limited to: loss of data, content, or user-generated material; loss of profits, revenue, or business opportunities; loss of goodwill or reputation; emotional distress or mental anguish; cost of procurement of substitute services; and any matter beyond our reasonable control.
You agree to indemnify, defend, and hold harmless CEO, its developers, officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising out of or in connection with your use of or access to the App, your violation of these Terms, your violation of any third-party rights, or any content you submit, post, or transmit through the App.
Termination by You:
You may delete your account at any time through the App settings. Upon deletion, all your data will be permanently removed in accordance with our data retention policy.
Termination by CEO:
We reserve the right to suspend or terminate your account, without prior notice, if you violate these Terms or any applicable laws, engage in fraudulent, abusive, or illegal activity, misuse the service or attempt to harm other users, or create multiple accounts for deceptive purposes.
Upon termination, your right to use the App ceases immediately. Provisions of these Terms that by their nature should survive termination shall continue in effect.
CEO reserves the right to update, modify, or replace these Terms at any time at our sole discretion. Material changes will be communicated through in-app notifications, email to your registered address (if applicable), and a prominent notice within the App. Your continued use of the App after any changes constitutes your acceptance of the revised Terms.
These Terms shall be governed by and construed in accordance with applicable laws, without regard to conflict of law principles. Any disputes arising out of or relating to these Terms or your use of the App shall first be attempted to be resolved through good-faith negotiation.
If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision shall be limited or eliminated to the minimum extent necessary so that the remaining provisions shall remain in full force and effect.
These Terms, together with our Privacy Policy, constitute the entire agreement between you and CEO regarding your use of the App and supersede all prior agreements, understandings, and representations.
If you have any questions, concerns, or feedback regarding these Terms & Conditions, please contact us.
By using CEO, you acknowledge that you have read, understood, and agree to these Terms & Conditions.